Get recommended by AI tools like ChatGPT.

Jacob Henning writes and structures small business websites so ChatGPT and other AI tools know what they do and name them when asked.

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Written for the questions people ask AI tools.

People ask AI tools whole questions. Each page answers them in plain sentences a tool can quote.

Who can fix a water heater this weekend?

Which dentist near me takes new patients?

Where can I order a custom birthday cake?

Plain answers up top

Each page opens with a sentence saying what you do, where and for whom.

Facts in the open

Service area, hours, starting prices and licenses written on the page, never only in a picture or a PDF.

Structured data

Code in the schema.org format labels your name, services, hours and area, so the tools read them without guessing.

Open to AI crawlers

The site lets in the crawlers AI tools send, like OpenAI’s OAI-SearchBot, so your pages can appear in their answers.

How do AI tools like ChatGPT choose which business to recommend?

They search the web, read what they find and name the businesses that best match the question. They draw on business websites, listings like Google and Yelp, and reviews.

A site that states what the business does, where and for whom gives a tool a sentence to quote. A site that keeps those facts in pictures or slogans gives it nothing to use.

What is structured data, and does a small business need it?

Yes. Structured data is a short block of code that labels the facts on a page, like the business name, address, hours and services, in a format called schema.org that Google and other tools read directly.

Google says it uses structured data to understand what a page is about. It adds nothing a visitor sees, and Google’s Rich Results Test checks that it is set up correctly.

Other services.

Professional Web Design

Fast on every phone, with a page for each service you offer and each town you serve.

More on web design

Google Rankings

A page for each town you serve and a plan that pushes every page toward the searches that bring in customers.

More on google rankings

Custom App Development

Built for the way your business runs, and planned around what it needs to earn or save.

More on custom apps

Book a free consultation.

Get a free review of your website and see what’s holding it back.

Email

hello@jacobhenning.com

Say hello anytime. No question is too small.

Phone

916-252-2356

Service area

Placer, Sacramento, Maricopa and Travis counties